The term Marketing Services encompasses a range of promotional type services. Some of which would be far and beyond what many Small Businesses or Business Start-ups would initially require.
Such services would include things like Design, Litho Printing, Digital Printing, Screen Printing, Website Development, Social Media, SEO, Article Writing, Promotional Items, Press Releases, Advertising and the list goes on….
Start-Up Marketing Services = Basic Branding
All that a business may require initially, or ever need in terms of Marketing Services. Would just be some form of Basic Branding. As all Businesses will readily acknowledge, some or any form of Basic Branding is a necessity. So by terming as such might be seen perhaps as opting for a less costly option (and rightly so). Just the basics would be something like say a Basic Logo, or some Basic Business Stationary perhaps, even a Basic Website (no more than 5-7 pages) which would allow for and cater for later improvement and expansion, as and when required.
For many new and existing Small Businesses, the cost may nearly always be an issue. So if that proves to be the case, just get some Basic Branding in place.
Bespoke/Full Marketing Services = Pukka Branding
For some businesses new and old, they may require a more regular or enhanced Marketing Service or what we call Pukka Branding. Perhaps initially they may have started out with some Basic Branding of their own, and now feel they need to improve on that. By having a total Re-Brand, or their current Website Redeveloped. Naturally, as you’d expect the cost for this service would be enhanced in line with such a bespoke requirement. As more labour and work is required, this would include research on competitors, markets, customer needs. Providing varying options for Logo Design, detailing and creating corporate guidelines etc.
Marketing Services Results
Part of the battle for Small Businesses, is them knowing what results should be expected in relation to the Marketing Service which is to be undertaken. Expectation can at times be too high, both in terms of results and/or sales when compared to the investment they chose to make.
Here at Prequire, we make it clear as to what you can expect. If you wish to know more, then let us know and we’ll have a chat and then take things from there.